Over 150 million Americans take a daily multivitamin, making it one of the most widely taken supplements on the market today. With so many people making the choice to add a multivitamin to their diet, you would think that the health benefits and potential drawbacks would be crystal clear. However, not all multivitamins are created equal.
With all the marketing hype around what a multivitamin contains, it’s the ingredients that are used to coat, color or flavor the tablet/chewable gummy that don’t always get the required attention. They are usually hard to find on the ingredient label as they hide among vitamin information. To make things easier, we have compiled a quick list of what to watch out for and why.
Artificial colors, flavors and sweeteners: These are a combination of chemically derived ingredients used to enhance product flavor and usually hide in chewable multivitamins. Artificial flavors are easy to spot, always appearing with the words 'artificial flavor' when present. Colors and sweeteners are called out individually on a label. Look for actual names like FD&C RED 40, or words like sucralose when looking for artificial sweeteners.
Natural Flavors: Despite the description, they are not always ‘natural’ and can contain animal derived ingredients in addition to flavors that have more in common with their artificial versions than the foods from which they were extracted.
Nuts and other trace elements: With so many different manufacturers getting on the multivitamin train, there are an increasing number of opportunities for trace elements of nuts to wind up in products where they shouldn’t be, leading to risks for customers with nut allergies and intolerances.
Soy: It's frequently used to coat multivitamins, so consumers who want to avoid soy in their diets should watch for this ingredient.
This quick guide will help you narrow down your choices when selecting your next supplement. At TrueClub.com, we rate multivitamins that we stock based on the guidelines above (among others), so the hard work has been done for you! Register for free to access all of our product scores, analysis, and up to 50% off retail prices!